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SPPG is Now Horizon Group

Horizon Group is more than simply a name; it’s a philosophy. It represents our team’s forward-thinking mindset, our total commitment to guiding our clients, and our comprehensive approach aligning research, strategy, and action as Iowa’s premier full-service company for research and management consulting.

Horizon Group

Why Horizon Group?

Energized by what’s ahead, our new name builds on our 40+-year legacy, current momentum, and commitment to you.

Much like the sun’s path, Horizon Group is here to guide you through your entire journey toward success, revealing new discoveries along the way. We don’t simply collect data; we translate it into meaningful insights, recommendations, and actions.

This women-led team is as committed as ever to creating positive change for you and putting Iowans at the center of important decisions.

Unsurpassed Research & Management Consulting

We continue to provide unsurpassed management consulting and research capabilities, bringing together a diverse group of people, backgrounds, and experiences bolstered by our connections across the state.

From strategic planning and leadership coaching to qualitative and quantitative research, we partner with businesses, non-profit organizations, foundations, coalitions, and government agencies to address complex social issues and bring about meaningful change in our communities.

Simply put, when you want to place Iowans at the center of your decisions and planning, look toward Horizon Group. 


Our Framework

We align initial in-depth research with nuanced strategy leading to actionable execution. We provide program and administrative support, build coalitions and networks, and ensure strategies come to fruition through our distinctive framework:

  • Research to see the big picture.

  • Strategy and tactical planning to inform decisions.

  • Action makes us different—bringing change to fruition.

We take our wealth of research and use it to inform strategy and act, connecting with individuals on a human level to provide an expansive perspective. 

What This Means for You

Expect the same energy, expertise, and insights with a continued emphasis on research and consulting.

  • Access the best research panel and database in Iowa.

  • Clarify your decisions with customized strategy.

  • Have a partner by your side to execute and achieve tangible results.

While our momentum and vision carry us forward, our focus remains on one goal: improving the everyday lives of all Iowans.