Kim Bui

Kim Bui is a dedicated research and data analytics fellow at Horizon Group, where she leverages her expertise in marketing and business analytics to help deliver insightful research and high-quality reports. Her passion for understanding market trends and data analytics drives her commitment to excellence in every Horizon Group project she is involved in. 

Currently, Kim is a senior at the University of Iowa, pursuing Bachelor’s degrees in Marketing and Business Analytics & Information Systems, complemented by a Leadership Studies Certificate and a minor in Media Management. Kim is a 2024 recipient of the prestigious Tippie 21 award, which recognizes outstanding student leaders who excel in scholarship, leadership, experiential learning, and advancing diversity, inclusion, and global engagement. Kim serves as the Vice President of Marketing for the Multicultural Business Student Association, Tippie Buddies, and has served as a research fellow for the Tippie Undergraduate Research program.

Kim’s leadership roles and her commitment to helping others have fueled her passion for market research. Her desire to delve deeper into data analysis led her to join Horizon Group, where she applies her research and analytical skills to enhance the firm’s capabilities. 

At Horizon Group, Kim plays a key role in the research team, gathering, analyzing, and interpreting market data to provide actionable insights. Her proficiency in marketing and analytics ensures thorough research and high-quality reports. Kim’s dedication to producing impactful research makes her a valuable asset to the Horizon Group team. 

Residing in both Urbandale and Iowa City, Kim enjoys a balanced life outside of work. She has a Pomeranian named Peanut, and in her free time, she loves taking photos, cooking, and exploring the outdoors through hiking. 

More about Kim

Education:

Pursuing Bachelor’s of Business Administration, Tippie College of Business 

Major in Marketing 

Major in Business Analytics and Information Systems 

Minor in Media Management 

Leadership Studies Certificate 

Moments I cherish:

Capturing memories with my camera, listening to the clicks as I document moments and people. 

Favorite place in Iowa:

Ledges State Park

When I was 6, I wanted to be…

A singer!